MTN has topped the list as the highest ranked African brand in the prestigious Millward-Brown Brandz Top 100 Most Valuable Global Brands 2013 survey, released today.
Developed by leading research agency, Millward Brown Optimor, BrandZ Top 100 Most Valuable Global Brands is the only brand rankings that include consumer data as a component element in arriving at the brand value. The rankings survey over 150 000 people around the world.
With nearly 200 million subscribers across Africa, Asia and the Middle East, MTN is a market leader in 70% of the 22 countries where they operate.
“We owe this recognition to the commitment and loyalty of our customers to the MTN brand. This accolade gives us even more zest in our endeavor to fulfill our new vision,” concludes Jennifer Forrester, Executive for Group Marketing, MTN.
Launched towards the end of 2012, MTN’s new vision, mission and strategy better addresses customers’ needs, putting them at the center of our efforts as a business. Among other, the new strategy offers a more comprehensive range of offerings.
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